Stationary Package

Stationary Package:

• the printed pieces that a company utilizes for communication purposes
• when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

includes:

• BUSINESS CARD
• LETTERHEAD
• ENVELOPE DESIGN

Business Card:

• Everything from the color, fonts, texture, shade, and gloss of the paper you print on says something about your company.

includes:

• logo
• company name
• employee name
• title
• phone number
• fax number
• email address
• company address
• web address

design tips:

-must be 2"x3.5" 

-horizontal/vertical

-typical margins: .25" to 125"

 

Assignment #18 Research and Inspiration

Research:

•  A word mark logo is a typeface that is creative and memorable usually used for advertising a company name.

Inspiration:
My inspiration for this project are the word mark logos below.  They are all memorable and unique.





  

Assignment #17 Research & Inspiration

Research:

• A combination mark is a logo with a picture and words
• Must make them go well together
• choose colors that go well with product

Inspiration:









In the Adidas mark, there is a picture design and also words at the bottom.  But they go together so well that it is basically one design.

Logotypes

Logotype: a graphic mark or emblem commonly used by commercial enterprise, organizations, and even individuals to aid and promote instant public recognition.

5 Principles of Effective Logo Design:
1.  Simple

• makes a logo design easily recoginizable

2.  Memorable

• keeping it simple yet appropriate

3.  Timeless

• will it still be effective in 20 years?

4.  Versatile

•  needs to look good on all media and applications (vector style)

5.  Appropriate

• how you position the logo, it should be appropriate for the intended audience

Four Color Process vs Spot Color

• Four Color Process- Technique for printing with full color.  The four colors reproduce all colors.  Also known as the CMYK (Cyan, Magenta, Yellow, Black)
• Spot Color- Method of specifying and printing colors in which each color is printed with its own ink.
• Pantone Matching System- using specific shades of colors with using numbers 

CHOOSE YOUR COLORS WISELY.....  Color plays an important role in color designs.  

• It can illicit different feelings and emotions for the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics.  So color should be carefully considered based on your target audience.
• Keep your color palette to 2 or 3. Too many colors will increase your cost of production.

Combination Mark: 
Logo that utalizes both text and design

#14 Inspiration & research

Illustrator:

• have excellent drawing skills
• combine art, design, creative to develop ideas to produce original images as a product

• Canvas
• illustrations
• brushes, markers, crayons
• artwork

Assignment 16 Research and Inspiration

Cave Paintings | 35,000 years ago  

-  common themes found in cave paintings- bison, horses, deer, human hands

-  speleology- scientific study of caves and other karst features, their make-up, structure, physical properties, history, life forms, and the processes by which they form and change over time 

 

Cuneiform and the Sumerians | 3,000 BC  

-  Cuneiform, the worlds first written language was created in the region of Sumer

-  Cuneiform was created to keep track of business transactions

Hieroglyphics and the Egyptians | 3,000 BC 

-  in the sixth century BC, the Persians, Greeks, and Romans invaded Egypt

-  The term Hieroglyphic derived from 2 greek words, hiero meaning sacred and glyphic meaning graving/writing

-  scribe- could read and write instructions on the walls and papyrus for rituals which were performed to please the Gods and Godesses

-  Jean Francois Champollion, deciphered the Rosetta Stone

 

The Phoenician Alphabet | 1050 BC 

-  Phoenician alphabet is based on principle that one sign represents one spoken sound

-  made it very successful = its simplicity allowed it to be used in multiple languages, and it also allowed common people to learn how to write.

 

The Greek Alphabet | 800 BC 

-  several of the consonants were adapted as vowels, additional letters were added

 

 

 

 

 

Early Computers | 1930s - 1980s AD

What is an abacus?able to perform simple math calculations
In 1936,  Zuse invented this type of computer?he invented the first freely programmable computer
Post a photo of the 1944 Mark Computer.
 
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?US Navy for gunnery and ballistic calc
Post a photo of the UNIVAC Computer.
 
In 1951, Eckert and Mauchly designed the first commercial computer for whom? Census Bureau
What does UNIVAC stand for?Universal Automatic Computer
In 1953, IBM enters the scene. What does IBM stand for?International Business Machines
What is FORTRAN?first successful high level programming language
Post a photo of the first mouse.
 
In 1964, how did Engelbart change the way computers worked?made them a more friendly tool
What is the significance of ARPnet?Adv Research Projects Agency Network; protect info between military 
In 1971, Intel introduced this? Post a photo of it.First single chip microprocessor

In the same year, IBM introduced this? Post a photo of one.First memory disk

In 1973, Metcalf and Xerox created this?first Ethernet computer network
During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.




Altair^


Apple I^

 Apple II^
 
 TRS-80^

 Commodore PET^

In 1981, Bill Gates and Microsoft introduced this package?MS-DOS computer operating system
Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?Apple
What is GUI?Graphical User Interface
Post a photo of the computer mentioned below.
 
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?Apple Macintosh computer
The commercial only ran one time. When?during super bowl in 1984
In response to the Apple GUI, Gates and Microsoft introduced this?Windows Operating System
Two men are known for their development of the Apple I computer. Who are they?Steve Jobs and Steve Wozniak
When was the internet that we know, world wide web, developed and introduced?1977
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? small programs hidden in other programs
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.Palettes option and type tool in the tool box
Where do you think computers will take us in the next 10 years?
I think they will become more popular and used more