Define typography?
The art and technology of expressing ideas through the selection of appropriate tyefaces.
Where did the word "typography" originate from?
Greek word of form is Typos, greek word for writing is graphy
What does typography involve?
selection of appropriate fonts, sizes, and other aspects.
What is a typeface?
distinctive designs of visual symbols that are used to compose a printed image/design
What is another term for typeface?
font
What is a character?
individual symbols that make up a typeface
What is type style?
bold, italic, condensed, extended, roman, etc
What does type style "create" within a design?
variety
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters.
What is a base line and what does it indicate?
imaginary line drawn at the bottom of the characters
What is an ascender?
the part of the character that extends above the waist line
What is a descender?
the part of the character that extends below the base line
Describe a serif?
smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
Point size, the vertical measurement used to identify the size of a typeface. It measures from the top of the ascender tot the bottom of the descender
What is a point?
point size is measured in a unit called a point.
How many points are in an inch?
72 points
What is a pica and how many are in an inch?
unit of measure that is typical for designing news paper; 6 picas in an inch
How many points are in a pica?
12 points
What is body type and where can it be found?
type sizes that range from 4 pt through 12 pt type, found in places where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type?
depends on how much space and where it is placed.
What is display type and how is it used?
type sizes above 12 pt. typically, these sizes are used to draw attention to a message.
What is reverse type and when would it be used?
consists of white type on a solid black or darker color background. If the text is too small reverse type can be difficult on the readers eye.
What is a typeface classification?
basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft.
When was Blackletter invented and how was it used?
It was invented in the mid 1400s and used in the printing press.
Describer the characteristics of a Blackletter typeface?
resemble the calligraphy of the time and are highly ornamental with elaborate thick to thin strokes.
When was Old Style invented and what was is based on?
It was based on the ancient Roman inscriptions and created to replace Blackletter typefaces.
Describe the characteristics of an Old Style typeface?
Neat
When were formal scripts developed?
They were developed in the formal writings of 17th and 18th century handwriting masters.
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
It is very pretty and graceful
When was Modern typefaces developed and why?
developed in the late 18th and 19th centuries.
Describe the characteristics of a Modern typeface?
sharp contrasts between thick and thin strokes and have thin, flat serifs
How early can Sans Serif typefaces be found? What happened?
20th century
When did they become popular?
1920s
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
it is very flowy
When was Slab Serif developed and why?
mainly used for decorative purposes and headlines, developed in 19th century
Describe the characteristics of a Slab Serif typeface?
uniform line weight and thicker, square serifs
Describe Decorative typefaces?
have distinctive design style.
Why were they developed?
to be creative
What are they best used for?
used for larger point sizes or display typeThe art and technology of expressing ideas through the selection of appropriate tyefaces.
Where did the word "typography" originate from?
Greek word of form is Typos, greek word for writing is graphy
What does typography involve?
selection of appropriate fonts, sizes, and other aspects.
What is a typeface?
distinctive designs of visual symbols that are used to compose a printed image/design
What is another term for typeface?
font
What is a character?
individual symbols that make up a typeface
What is type style?
bold, italic, condensed, extended, roman, etc
What does type style "create" within a design?
variety
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters.
What is a base line and what does it indicate?
imaginary line drawn at the bottom of the characters
What is an ascender?
the part of the character that extends above the waist line
What is a descender?
the part of the character that extends below the base line
Describe a serif?
smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
Point size, the vertical measurement used to identify the size of a typeface. It measures from the top of the ascender tot the bottom of the descender
What is a point?
point size is measured in a unit called a point.
How many points are in an inch?
72 points
What is a pica and how many are in an inch?
unit of measure that is typical for designing news paper; 6 picas in an inch
How many points are in a pica?
12 points
What is body type and where can it be found?
type sizes that range from 4 pt through 12 pt type, found in places where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type?
depends on how much space and where it is placed.
What is display type and how is it used?
type sizes above 12 pt. typically, these sizes are used to draw attention to a message.
What is reverse type and when would it be used?
consists of white type on a solid black or darker color background. If the text is too small reverse type can be difficult on the readers eye.
What is a typeface classification?
basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft.
When was Blackletter invented and how was it used?
It was invented in the mid 1400s and used in the printing press.
Describer the characteristics of a Blackletter typeface?
resemble the calligraphy of the time and are highly ornamental with elaborate thick to thin strokes.
When was Old Style invented and what was is based on?
It was based on the ancient Roman inscriptions and created to replace Blackletter typefaces.
Describe the characteristics of an Old Style typeface?
Neat
When were formal scripts developed?
They were developed in the formal writings of 17th and 18th century handwriting masters.
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
It is very pretty and graceful
When was Modern typefaces developed and why?
developed in the late 18th and 19th centuries.
Describe the characteristics of a Modern typeface?
sharp contrasts between thick and thin strokes and have thin, flat serifs
How early can Sans Serif typefaces be found? What happened?
20th century
When did they become popular?
1920s
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
it is very flowy
When was Slab Serif developed and why?
mainly used for decorative purposes and headlines, developed in 19th century
Describe the characteristics of a Slab Serif typeface?
uniform line weight and thicker, square serifs
Describe Decorative typefaces?
have distinctive design style.
Why were they developed?
to be creative
What are they best used for?
