Stationary Package

Stationary Package:

• the printed pieces that a company utilizes for communication purposes
• when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

includes:

• BUSINESS CARD
• LETTERHEAD
• ENVELOPE DESIGN

Business Card:

• Everything from the color, fonts, texture, shade, and gloss of the paper you print on says something about your company.

includes:

• logo
• company name
• employee name
• title
• phone number
• fax number
• email address
• company address
• web address

design tips:

-must be 2"x3.5" 

-horizontal/vertical

-typical margins: .25" to 125"

 

Assignment #18 Research and Inspiration

Research:

•  A word mark logo is a typeface that is creative and memorable usually used for advertising a company name.

Inspiration:
My inspiration for this project are the word mark logos below.  They are all memorable and unique.





  

Assignment #17 Research & Inspiration

Research:

• A combination mark is a logo with a picture and words
• Must make them go well together
• choose colors that go well with product

Inspiration:









In the Adidas mark, there is a picture design and also words at the bottom.  But they go together so well that it is basically one design.

Logotypes

Logotype: a graphic mark or emblem commonly used by commercial enterprise, organizations, and even individuals to aid and promote instant public recognition.

5 Principles of Effective Logo Design:
1.  Simple

• makes a logo design easily recoginizable

2.  Memorable

• keeping it simple yet appropriate

3.  Timeless

• will it still be effective in 20 years?

4.  Versatile

•  needs to look good on all media and applications (vector style)

5.  Appropriate

• how you position the logo, it should be appropriate for the intended audience

Four Color Process vs Spot Color

• Four Color Process- Technique for printing with full color.  The four colors reproduce all colors.  Also known as the CMYK (Cyan, Magenta, Yellow, Black)
• Spot Color- Method of specifying and printing colors in which each color is printed with its own ink.
• Pantone Matching System- using specific shades of colors with using numbers 

CHOOSE YOUR COLORS WISELY.....  Color plays an important role in color designs.  

• It can illicit different feelings and emotions for the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics.  So color should be carefully considered based on your target audience.
• Keep your color palette to 2 or 3. Too many colors will increase your cost of production.

Combination Mark: 
Logo that utalizes both text and design

#14 Inspiration & research

Illustrator:

• have excellent drawing skills
• combine art, design, creative to develop ideas to produce original images as a product

• Canvas
• illustrations
• brushes, markers, crayons
• artwork