Logotypes

Logotype: a graphic mark or emblem commonly used by commercial enterprise, organizations, and even individuals to aid and promote instant public recognition.

5 Principles of Effective Logo Design:
1.  Simple

• makes a logo design easily recoginizable

2.  Memorable

• keeping it simple yet appropriate

3.  Timeless

• will it still be effective in 20 years?

4.  Versatile

•  needs to look good on all media and applications (vector style)

5.  Appropriate

• how you position the logo, it should be appropriate for the intended audience

Four Color Process vs Spot Color

• Four Color Process- Technique for printing with full color.  The four colors reproduce all colors.  Also known as the CMYK (Cyan, Magenta, Yellow, Black)
• Spot Color- Method of specifying and printing colors in which each color is printed with its own ink.
• Pantone Matching System- using specific shades of colors with using numbers 

CHOOSE YOUR COLORS WISELY.....  Color plays an important role in color designs.  

• It can illicit different feelings and emotions for the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics.  So color should be carefully considered based on your target audience.
• Keep your color palette to 2 or 3. Too many colors will increase your cost of production.

Combination Mark: 
Logo that utalizes both text and design